Features
- *Topical authority scoring — shows how well your site covers a topic cluster relative to competitors
- *Personalized difficulty scores calibrated to your domain, not generic industry averages
- *Content briefs with recommended questions, subtopics, and related terms for each target keyword
- *Competitive content gap analysis — shows what topics ranking pages cover that yours doesn't
- *Google Search Console integration for mapping existing content to keyword opportunities
- *Content inventory analysis to audit your full site and prioritize what to update vs. create
Pricing
Free: 10 queries per month, no team features
Standard$149/month
Team$399/month
Strengths
- +Personalized difficulty scores are more honest than generic metrics — a DR 40 site gets different scores than a DR 80 site for the same keyword
- +Content inventory is rare at this price point — useful for finding decaying posts worth refreshing
- +GSC integration ties recommendations to pages you already own
Limitations
- -10 queries/month on the free tier is not enough to do a real content audit — it's barely enough to evaluate the tool
- -$149/mo jumps sharply from free with no middle tier
- -The UI takes time to learn — the topical authority map looks impressive but isn't obvious to interpret at first
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